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Wong Cho Lam's Gaming Confession: 'I Was Addicted!

At the 49 Games 2019 Brand Strategy and New Product Launch on April 9, this mobile game officially released their statement about who they are planning to be their ambassador.

Today, 49 Games has finally unveiled the brand video for the of this mobile game and there is a clip of Wong Cho Lam being interviewed and sharing his experience playing the game

This Chinese classic IP masterpiece, this mobile game, published by 49 Games, has consistently delighted players since 2016. It stays true to its roots, preserving the authentic childhood memories while introducing engaging side-scrolling combat elements. The game's new gameplay is an officially authorized benchmark adapted from beloved Chinese comic classics.

Celebrity Patronizing Mobile Game: Wong Cho Lam

In a gaming landscape where celebrity endorsements are commonplace, a notable exception has emerged in the form of Wong Cho Lam's earnest engagement with this game. Unlike many celebrities who merely lend their name to gaming promotions, Wong Cho Lam has been captured seriously into the gameplay, demonstrating a genuine enthusiasm for the experience.

While Wong Cho Lam is not officially affiliated with this mobile game as an endorser, his sincere involvement with the game has garnered attention. His serious approach to playing this game sets him apart from other celebrities who often participate in gaming promotions superficially, merely for appearances.

As a multi-faceted artist, Wong Cho Lam has always shown himself as a humorous and versatile artist since his debut, and has a high popularity. We all know that Wong Cho Lam has imitated many classic roles. Based on the source, Wong Cho Lam has been playing this game for a couple of years. Moreover, the team of this mobile game is planning to invite him as an official endorser, not only to recognize the quality of the mobile game, but more importantly, to shoulder the mission of promoting traditional Chinese culture. As the classic mobile game by Four Nine Games that promotes traditional Chinese culture, this mobile game authentically restores the scenes of the original animation and enriches the game's connotation with classic culture. This game spirit deeply inspired Wong Cho Lam. I am willing to join hands with 49 Games to spread positive energy to the public.

Would Wong Cho Lam accept the endorsement invitation?

In response to the question of whether Wong Cho Lam would accept an invitation to become an endorser for this mobile game, recent researchers suggest a positive outcome. The collaboration between Wong Cho Lam and 49 Games has been formally announced, although no specific details about a video release have been disclosed. This partnership aims to leverage Wong Cho Lam's popularity and align it with the nostalgic appeal of this mobile game. Through potential future promotional efforts, such as brand videos evoking "Classic Feelings," both parties seek to enhance the game's reputation and market presence.

In the video, Wong Cho Lam's student look was exposed for the first time. Wong Cho Lam's image in the video is humorous and fits well with his previous image. Everyone has a heroic dream in their hearts, and Calabash is a classic hero image in the 1980s and 1990s. What is explained in the video is that Wong Cho Lam has been keen on the "Calabash Baby'' cartoon book since he was a child. This feeling has been with him in his youth, and Wong Cho Lam is still obsessed with "Calabash Baby ''. It was not until he was successful in his career that the emergence of the mobile game finally made his childhood hero dream come true. The content of the video is mainly nostalgic, simple and sincere, and evokes players' childhood memories little by little, making them resonate deeply.

By recalling the cartoon "Calabash Brothers" that he loved when he was a student, it reflects Wong Cho Lam's deep feelings for the Calabash Brothers. It is this nostalgic feeling that continues the cultural value of classics, and uses the form of games to inspire the whole society to jointly assume the responsibility of spreading Chinese traditional culture, which has positive significance.

IP + stardom give classics new life

To sum up, in terms of marketing, 49 Games has taken a new approach and actively takes the responsibility of promoting Chinese traditional culture with celebrities. 49 Games looking forward to Wong Cho Lam becoming the chief entertainment officer of the "Calabash Baby" mobile game, the development of this series of major actions means that 49 Games will start Celebrity marketing strategy uses celebrity strategy marketing methods to transform IP products, continue to revitalize classic IPs, and further enhance the content of the game.

"Monkey King" has opened up the popularity of the game market by inviting Liu Xiaolingtong as the chief cultural ambassador. The two have joined forces to jointly promote Chinese traditional culture and achieve the effect of organically combining game value and cultural value. In the same way, the same is true for "Calabash Baby".

On the one hand, regarding the IP myth created by Shanghai Animation Film Studio, 49 Games has rejuvenated the old IP through a series of promotional cooperation with Wong Cho Lam and exerted far-reaching influence.

The cartoon "Calabash Baby" carries forward China's moral sentiments since ancient times and brings together the spirit of brotherhood and unity and cooperation, which can resonate with players in the Chinese cultural circle. This IP itself has a certain audience and a fixed fan base, which can attract a certain amount of traffic to the "Calabash" mobile game. In the process of creating IP value, in addition to integrating Chinese culture into games, the most important thing is to help inherit Chinese culture through the practice of game technology, maximize IP value, and thereby enhance brand value.

On the other hand, pan-entertainment is an unavoidable trend in the game industry. With the rise of celebrity endorsements, the common development of diversified fields can be achieved by building pan-entertainment. This approach not only gathers fans' benefits, but also establishes a good reputation for game products. Good image. In addition to being committed to shaping IP products and capturing old players with nostalgia, 49 Games has also chosen Wong Cho Lam , who is associated with "Calabash Baby", as its spokesperson to bring fan guidance to 49 Games. With the help of star effect and driven by fans, it can catch the users' attention and achieve the ideal monetization effect.

This celebrity + IP model marketing is another new attempt of 49 Games after "The Great Sage Reincarnation". During the interaction between players and celebrities, it not only shortens the distance between the brand and the celebrities, but also maintains the lasting vitality of the IP.

In the near future, 49 Games will vigorously promote Wong Cho Lam’s endorsement content and is committed to creating a “star + IP” marketing strategy. More behind-the-scenes videos will be exposed in the future. At the same time, 49 Games will also have more exciting performances, which is worth looking forward to.

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